As late as the end of 2013, Johnson & Johnson’s “No More Tears” baby shampoo had formaldehyde precursors in it. By precursors, I mean chemicals that didn’t appear as formaldehyde on the list of ingredients, but that converted to formaldehyde immediately during use. This article speaks to Johnson & Johnson’s efforts to remove formaldehyde and other ingredients seen as harmful, from this baby shampoo as well as from many other personal care products.
For me, this article is pandering to Johnson & Johnson.
The company is not portrayed as an active agent which chose to formulate these hundreds of products using formaldehyde as a preservative. Instead the company is shown to be now responding to consumer demand for safer products. The article places implicit responsibility for the original formulations on the consumers who used to find these ingredients acceptable. Actually, in lieu of sufficient testing and government regulation of these toxins, it is the responsibility of the manufacturers to demonstrate good faith and produce safe products. The companies have always had teams of chemists who are more familiar than anyone else with the ingredients used. It is not the responsibility of consumers to fully educate themselves about the behavior and dangers of every chemical ingredient, especially if the chemical is disguised as a precursor in the list of ingredients.
This article attempts to normalize decades of use of toxic ingredients in hundreds of Johnson & Johnson personal care products by implicitly attributing the original formulations to now-outdated consumer preferences.